Common Business Terms in ASL

By mmiller  |  May 2, 2022

Business jargon relies a lot on acronyms and abbreviations. We’re building a list of these terms in ASL. Below are several definitions connected to business metricscontracts, and operations.

This list will continue to grow, so if you have any terms you’d like added or clarified contact us today and we will put together an explanation.


Business Continuity Plan

A Business Continuity Plan is a document that outlines how your business will operate if there is an unplanned disruption or emergency like the owner passed away or a fire happened.


Business to Business

B2B refers to a situation where business is conducted between two companies, not between a company and an individual consumer.  


Business to Consumer

Business to Consumer is a transaction where a business sells its products or services directly to individual consumers. 


Customer Relationship Management

A Customer Relationship Management platform is a tool that lets you store customer and prospective customer information, identify sales opportunities, record purchases, and manage marketing campaigns.


Call To Action

CTA is a marketing term that refers to the action a marketer wants its audience to take. Common CTA’s include “buy now,” “subscribe,” or “share.” 


Key Performance Indicator

A Key Performance Indicator is a measurable value that shows how well your business is achieving crucial business objectives. An example: you set a goal to get $100k in revenue and you develop steps to reach your goal.


Letter of Intent

A Letter of Intent is a document that outlines the major terms of an upcoming deal or partnership. (Ex: We’ll partner with you, we’ll invest into you.) This is an agreement to the potential scope of work that the parties will begin in the future. This is not highly detailed – the finer details will be ironed out when the parties develop an SOW for each item listed herein.


Memorandum of Understanding

A Memorandum of Understanding is an agreement between multiple parties. It is not a legally binding contract but is usually the starting point of a formal business relationship.

P & L

Profit and Loss Statement

A Profit and Loss Statement is a financial document that summarizes your business’ revenues, costs and expenses.


Professional Services Agreement

A Professional Services Agreement is a contract between two parties for a period of time, for example, one year. A PSA specifies general terms, but is not project-based.


Quality Assurance

Quality Assurance is a system or process that is used to determine if a product or service meets industry standards.

R & D

Research and Development

Research and Development are activities that companies take to innovate and introduce new products and services.


Return on Investment

Return on Investment is a measurement that is used to evaluate how much profit you will receive from an investment.


Search Engine Optimizations

SEO is a process used to help your website show up when people search topics related to your company on search engines, like Google. Search engines will review your website for words, links, content, and other factors like how fast your pages load, to determine what your website is about and whether it’s credible. They will then use that information to decide how your website will show up in search.


Standard Operating Procedures

Standard Operating Procedures are a documented set of instructions that describe step-by-step processes to complete tasks in line with industry or business standards.


Statement of Work

A Statement of Work means a binding agreement for both parties. An SOW defines project specifics such as the scope of work being provided, the cost of the project, and timelines. If both parties agree, we’ll sign the SOW.


Year to Date

Year to Date refers to the period of time from January 1st of the current calendar year up to the current date.

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