What is it?
A pitch deck provides visual support as you tell different audiences, like investors or potential partners, the story of your business. It is designed to help people visualize and feel excited about your business idea.
Often pitch decks are created as slide presentations using programs like PowerPoint or Canva. Slide formats allow you to create a colorful mix of graphics and text to keep your information clear and your audience engaged.
What kinds of information should I include in my deck?
Pitch decks can vary between businesses and industries, but here are a few slides every deck should have:
Problem: Start by showing your audience a problem that needs to be solved, or a gap in the market that needs to be filled. The problem should be a simple, everyday one—the more your audience can relate, the better!
Solution: Explain how your business solves the problem. Be clear and concise here. You’ll have time to get more in-depth later.
Market: Who are customers or clients served by your business? How big is the market? What is their purchasing power?
Product: Here’s a space to show off your product or prototype, and include testimonials.
Team: Who are the founders of the business? What qualifications and interests make you the best people to run the show? Demonstrate that you are experts and professionals who will be easy to work with.
Competition: Are there other businesses or products like yours already on the market? What makes yours different or better?
Financials: Showing month-to-month growth, as well as projections for the future, help investors see that your business is sustainable and ready to grow.
How long should my pitch deck be?
It depends! Remember that pitch decks are attention-grabbers, so they should contain images and key points, and not be too wordy. Most are less than 20 slides.
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